InterworldÂs ÂMr. Hot Mr. Kool is releasing on 19th January 2007. This is a romantic comedy targeting the college going youth and young professionals. Interworld has decided to produce around 15 movies in a year. The movies will be produced keeping in mind the target audience, trends in cinema and towns with Digital Theaters.
The largest number of population is to the advantage of business of entertainment. India is also the 2nd fastest growing economy in the world. India has 70 million people who earn more than Rs.8 lakh per annum. As per the market predictions, this number should double in next 3 years. India is a young country with 65% population below 25 years. People above poverty line are increasing and more money is available for leisure activities.
Interworld Digital's platform "DigiCine" is the only platform in India which is based on high end technology and provides opportunity to show movies broadcasted by various digital cinema operators in the same theater in the different shows. It is India 's first Digital Cinema Company certified with ISO 9001:2000 as well.
Interworld is busy in selecting and finalization of the theaters in Mumbai, Delhi and UP circuit for up-gradation to show movies on Digital mode. The distribution of movies to these theaters will be via satellite mode.